Muller and British Athletics have announced a partnership extension until 2022.
Since 2016, they have become the title sponsors for the Anniversary Games, Indoor Grand Prix and the Grand Prix.
The updated deal will see them become the title partner for the British Championships in 2020, 2021 and 2022.
This year’s British Championships will take place on June 20 & 21 at Manchester’s Regional Arena.
It holds special significance being that it is also the officials trials for selection to the Toyko 2020 Olympics Games.
The first addition to their 2020 schedule took place just yesterday, at the sold-out Indoor Grand Prix Championships in Glasgow.
Liverpool’s Katarina Johnson-Thompson, Jamie Webb and James Williams all competed.
KJT (Bertrand Valcin) took fourth in the long jump, matching fellow Brit Jazmin Sawyers with 6.47m.
Fellow Harrier James Williams (Paul Waters) finished fifth in the 400m with a personal best time of 47.26s.
Jamie Webb DNF in the 1500m.
The yoghurt-brand has used athletes in major TV advertising to advertise their products, with Katarina Johnson-Thompson amongst few chosen as an ambassador.
Dina Asher-Smith and Laura Muir are amongst others.
Speaking about the continued partnership, Chair of UK Athletics, Chris Clark, said:
“We are delighted to confirm that the relationship between British Athletics and Muller will continue through to 2022.
“Muller has made an amazing commitment to both our major televised events as well as all-important grassroots projects, so the enhancement and extension of our already-successful partnership is hugely positive news.
“To have their continued support across four events each year through to 2022 is huge and will allow British Athletics to continue uplifting both the profile of these events as well as the on-the-day experience for both fans and athletes.”
The Anniversary Games are scheduled for July 4 & 5 at the London Stadium and the Grand Prix for August 16 in Gateshead.
Picture courtesy of British Athletics
