Jack Edwards is a young and aspiring coach using social media to network his way through the ranks of coaching. 

As he continues his journey through this competitive career, the AFC Liverpool assistant manager is keen to make it to the highest levels of the football pyramid.

After several knockbacks as he was starting out in coaching, including the Covid-19 lockdowns, Edwards took it in his stride to create his own social media brand that he uses to promote his coaching methods.

He said: “One of my best friends has a media business. We spoke about how I wanted to put my coaching on social media so we started to film, but then lockdown hit.

“I ended up using two phones, one to film my tactic board and then myself. This is what inspired me to create a website.”

Jack Edwards Coaching.
Jack Edwards shares his coaching methods on and off the pitch

The 27-year-old created a website for fellow coaches to use and help progress their own talent. The website includes over 1000 drills, all ranging from different difficulties. 

“On the website, there’s tactical analysis videos, session plans, as well as 1-1 sessions,” said Edwards.

“Each one is broken into different categories, and has around 58/59 sessions included, and up to 1500 drills. This also gets regularly updated.

“It’s £4.99 a month to access this, and £50 for the year. It’s a great tool for coaches, if you’re struggling with inspiration or just want to enhance your knowledge in this career – it’s worth it.” 

Jack has amassed 9000 followers on Instagram and his huge reach through the website is making him a success in this industry with 250 members. Although he still faces obstacles such as being accepted onto the UEFA A Licence coaching scheme, this raises questions on how and why it is such a hassle for determined and upcoming coaches to reach the next levels of their career. 

“As much as I want the A Licence qualification, I can’t just make that decision and get in,” he said.

“I’ve applied numerous times before and been met with an unsuccessful email back.

“When you apply, it says the priority will be given to people working in the professional game. But if that’s the priority, what are we meant to do? 

“Should a course be made for coaches who work lower down in the footballing pyramid? Maybe.” 


His positive attitude reflects well on the kind of coach he is, as well as the standard he sets for his work. From working with AFC Liverpool to being manager of the University of Liverpool football team, Edwards is combining as much as experience as he can as he aspires to reach the top of the game. 

He said: “My goal is to coach or manage at the highest level. That is what I’m working towards, and that’s why I do more then what is required.

“I’ve had positive chats with the AFC chairman, which is always good, and it’s frustrating when you get knockbacks – like the A Licence situation. But, at the same time, where were you two years ago. That’s what I like to think.”