Papa John’s have recently been named as the sponsor of the EFL Trophy.
Over the years there have been some strange sponsors for both kits and tournaments.
The EFL Trophy has now been rebranded for the next three years so we take a look at 5 of of the weirdest/quirkiest Cup sponsors that have been in place in football.
1.Papa John’s EFL Trophy (2020/2021 season)
Starting with Pizza company Papa John’s, who have been announced today as the new sponsors of the EFL Trophy (formally known as the Johnstone’s Paint Trophy) Supporters have already began mocking the trophy, saying the name change has become any more ‘tinpot’ and embarrassing.
2.The FA Cup sponsored by Littlewoods (1994/95-97/98)
In the current day, it’s very rare to have a clothes company sponsor a cup competition. In the 90’s clothes shop Littlewoods, who were founded in Liverpool by John Moores in 1923 sponsored the famous cup competition for 4 seasons.
3.Milk Cup (1981/82-85-86)
This is one of the old sponsors for what is now known as the Carabao Cup. Others know it as the league cup. It was created by the Milk Marketing Board. Their job was controlling the distribution of milk across the UK.
4. Scottish Government Scottish Cup (2008-2010)
One of the most weirdest ones of the list here, A government sponsoring a cup competition but that was the case in Scotland from 2008-2010. With the names being The Homecoming Scottish Cup in 2008-2009 and The Active Nation Scottish Cup in 2009-2010. Wonder if the draw was done by the first minister?
5. Tunnock’s Caramel Wafer Challenge Cup (2019/2020 season)
Finally, the Scottish version of the EFL Trophy which once again has food sponsoring it, this time a wafer. It was only in place for one year with the cup being renamed the SPFL Trust Trophy from this season.
Time will tell if we get any more weird sponsors of cup competitions.