The Jockey Club Group has announced an ambitious multi-million pound plan to improve Grand National racegoers’ experience as part of the Chief Executive’s mission to “invest in growth”.
The plan follows the announcement of a 20-year partnership between The Jockey Club and Levy (the market-leading sports division of Compass Group).
It aims to revolutionise the customer experience across the club’s 15 tracks, including Aintree in Liverpool.
The new deal, worth £100 million to The Jockey Club, is an evolution of a partnership which has been in place for 15 years and will see the existing joint venture, Jockey Club Catering, rebranded as Jockey Club Experiences.
The transformational five-year project will see enhancements to Aintree Racecourse’s Owners’ and Trainers’ facilities and investment into developing the centre of the course during the Randox Grand National Festival, with additional facilities for racegoers.
There will also be a significant investment to introduce a digital-based ticketing system across the organisation’s portfolio of 15 racecourses to improve customer satisfaction.
Jim Mullen, Group Chief Executive of The Jockey Club, said: “This is an important moment for racing and The Jockey Club.
“We have agreed on a long-term opportunity with a proven worldwide operator to help us improve our customer experience and grow our ability to invest in the sport.
“We want customers at our venues to enjoy the sport, enjoy the hospitality and the overall customer experience so that they come back more often.”
(Featured Image: Red Rum Statue Aintree. Permission to use under the Creative Commons Attribution 2.0 Generic license.)
